Creating Schwab’s new flagship trading platform began by listening to traders, observing their trading, and interviewing them about how they work and think. During this research, Schwab platform designers observed more than 100 traders in their homes or offices.
Learning from traders like you.
The result was a deeper understanding of traders combined with unprecedented design innovation, all of which helped shape StreetSmart Edge. It intuitively aligns with your workflow—as you go from trade opportunity to action—giving you a view of the market that makes sense.
A peek at the process.
Our “Traders on Trading: The Making of StreetSmart Edge” video includes:
- How traders feel about trading
- Traders discussing their work path
- How StreetSmart Edge was designed to align with traders’ needs