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A Firm Built on Technology

This year, our fourth as title sponsor, we will be celebrating the firm’s commitment to using technology to bring our challenger mindset to life. We’ve always believed in questioning the status quo, engaging deeply, and enabling our clients to take ownership of their financial future, but in 1979, in a bet-the-firm move, Chuck invested in a mainframe system to automate transactions and recordkeeping. Schwab’s commitment to being at the forefront of technology and providing unmatched service to clients is as true today as it was then. In keeping with our recent history of awarding the champion a one-of-a-kind classic, this year we’re paying homage to the time Chuck took a chance on technology with a 1979 Schwab Firebird.

Congratulations to Sam Burns, 2022 Charles Schwab Challenge winner.

2022: The ’79 Schwab Firebird

This year’s challenger-turned-champion will win another one-of-a-kind prize, a 1979 Schwab Firebird. Custom-built by Steve Strope at Pure Vision, this car was designed with original, striking features, like Schwab-branded paintwork and a Colonial-inspired interior.

  • On-screen text: 1979

    Upbeat music starts

    Voiceover: 1979. More than a decade before the World Wide Web, online brokerages, or smartphones, we questioned the way Wall Street was serving its customers, and made a massive bet on technology.

    Since then, we have been committed to investing in technology that best serves our clients. And to celebrate that groundbreaking commitment we made back in 1979, we’re awarding this year’s champion an epic 1979 prize.

    Voiceover: This is The Charles Schwab Challenge.

    On-screen text: The Charles Schwab Challenge

    Voiceover: Enjoy the ride.

    On-screen text: Learn more at

    On-screen text: [Charles Schwab logo] [PGA Tour logo] The Official Investment Firm

    ©2022 Charles Schwab & Co., Inc. All rights reserved. Member SIPC. (0422-224P)

Inspired by our prize

Jake Owen rerecorded "East Bound and Down", the famous song from Smokey and The Bandit.

Check out Jake Owen’s
music video featuring
the Schwab Firebird

Watch the music video now

Through the Eyes of a Caddie

Watch a cinematic breakdown of every hole at the legendary Colonial Country Club.

Invest in both your financial future and your game.