Music plays.
Zac Blair—a thirty-something wearing a hoodie and an orange stocking cap—is on a golf course, sunlit trees behind him, looking through a laser rangefinder. Then he’s walking down a trail through a wooded area.
Throughout, he will be on golf courses, walking or playing golf, sometimes with others; or he will be sitting in a work yard, a large pile of sand, a piece of heavy equipment, and a clubhouse behind him. In addition, aerial shots will show parts of different golf courses—greens, fairways, sand traps, sandy roads.
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Charles Schwab Presents
Zac Blair: The par fives are really cool. Not that we didn’t do good with the fours, and I think the threes are amazing. But the fives really stand out to me.
Onscreen text:
The Challengers.
A series about people who
Question. Engage. Succeed.
Zac Blair
Zac: I’m Zac Blair, and I’m a professional golfer.
A few years ago, I tore my labrum in my right shoulder. Kind of sucked, obviously. I had been a person that played golf literally every day for my entire life. So for something like that to happen and then not get to play for seven or eight months was definitely a wild transition, but a lot of cool things came from that time off. Had a couple kids. Got to spend a lot of time at home with my wife. And built a golf course.
In old footage, a younger Zac sinks a long putt in a PGA event, and cheers erupt. Then stills of golf courses and of Zac playing golf flash by. Then several items with “TBC” logos are shown.
Zac: It really started right out of college when I got my PGA Tour® card. Gotta go to a lot of really cool places around the country. I was seeing a lot of cool clubs and golf courses. Stuff that I hadn’t really seen in Utah. And I got this idea of building a golf course in Utah for me and my friends. We were just calling it The Buck Club, but kept hitting little hurdles and roadblocks. I’m not a multibillionaire that can just fund the whole thing by myself, and it’s not just gonna be funded by selling hats and head covers and T-shirts. That’s where it turned into this idea of The Tree Farm here in Aiken, South Carolina.
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The Tree Farm
Aiken, South Carolina
Zac: The big question for me was as a 30-year-old PGA Tour golfer, “Why can’t I build the best golf club in the world?”
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Why can’t I build the best golf club in the world?
Zac: For me, a good golf club is about the people and the membership. The thing that all the members at The Tree Farm have in common is they love golf.
Several images of watercolors of a golf course flash by.
Zac: They believed in my vision even before the place was built, which was unique. I think it was a pretty old-school way of building the club. It was a bunch of people ponying up and buying into my vision and my dream. And so the whole membership are people that love golf.
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I had conversations with everybody that got invited.
Zac: I had conversations with everybody that got invited. It was easy to tell if it was just another person trying to belong to another club versus somebody that really had a passion for the game and wanted to share a special place with guests or family members.
Jay Washburn: My name’s Jay Washburn, and I’m a member of The Tree Farm.
I joined the golf club before there was a golf course because of Zac. It was in his heart to build a great golf course. Not because he wanted to make money or because he wanted his name in lights, but because he wanted to build something. He loves golf. He loves golf courses. And he’s also someone who creates goals and then goes and accomplishes them. He’s a tour player. He’s decided to build this course, and it took him a long time, and it was a hard road, and he’s done it. He doesn’t give up. Now that I’ve seen the golf course, I’m stunned. The best pictures in my head, the drawings, whatever I’ve imagined—it’s even better. It’s big and beautiful and just fun.
Kye sits in a maintenance vehicle, wearing a Tree Farm hoodie.
Kye Goalby: It’s actually better than I thought it was ever going to be. My name is Kye Goalby. I’m a golf designer and shaper.
I think a lot of guys might think they could do it. What made Zac unique is he did this studying of the golf courses ahead of time. And when Zac first got out on the Tour, he wasn’t eligible to play in the Pro-Ams and had to do something on the Tuesdays of the event. And instead of going to the range and working on his game, he would go to a local golf course that was of architectural interest and go check that out.
I heard that he was at Hartford, and he drove to Pine Valley, which is probably about a four-hour drive. I don’t think a lot of guys are going to be doing that on their days off from the Tour.
Zac: Yeah, my first couple of years I would always try and scope out the best place around. See what makes it great. And was fortunate to go to a lot of cool places.
Kye: You meet Zac, and his age sorta becomes irrelevant. You know he’s young, but the passion he had and the knowledge he had, the energy that he has, it’s infectious. And I knew we could work together.
Zac [exclaiming at a friend’s good shot]: Oh, yes!
Kye: It starts with the land. Any good golf course—you need good land if you really want something great. So we had some really cool elevation changes, and they were severe. But with getting Tom Doak to help us with the routing, we were able to overcome the severity and actually utilize it and enhance the routing through that severity.
Zac: And I told Tom in the letter that I wrote him, “You can do whatever you want. It can be as quirky as you want, as short as you want. I’m not trying to build this championship-style golf course. I just wanted to make a fun place for people that loved golf.” I would’ve loved if it was like sub-70. I would’ve loved some weird, quirky, wild things. And then it just ended up being 18 really good holes.
Kye: Well, the first hole is a par-three. A lot of traditionalists in golf will think that's weird.
Zac: I think it's really unique and different, and people will definitely stand up to the first tee and know they're at The Tree Farm. The drivable par four at 18 was the only thing in the letter that was like non-negotiable to Tom. It was talking about North Berwick and just how fun it is to finish. Maybe making an eagle or an easy birdie instead of getting hit in the face and making a bogie or a double. That's what I wanted.
[After sinking a putt] There we go.
The coolest places I've ever been, the membership want to show it off to other people that love the game. And that was really the goal here—was making sure everyone feels like a member when they're here. Because you might only come one time in your whole life, and the last thing you want is someone to be like, “God, that experience wasn't good.” Hopefully, everyone thinks it's as good as I do.
Onscreen text:
This year Zac will finish up The Tree Farm
while competing in 25 events on the PGA Tour.
Ask questions. Be engaged.
[Charles Schwab logo]
Own your tomorrow®
Zac: Ultimately, the plan would be to take the proof of concept back to Utah and build The Buck Club. Yeah, that would be nice.
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[Charles Schwab logo] [PGA Tour logo]
The Official Investment Firm
©2023 Charles Schwab & Co., Inc. All rights reserved. Member SIPC. (0323-2Z8H)
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Thanks to
The Tree Farm
Tom Doak
Kye Goalby
Drew King
Jay Washburn
Music ends.
